Fans attending the London Olympic Games this summer may want to bring an extra set of clothes when heading to event venues. That’s because the London Organizing Committee of the Olympic Games (LOCOG) is taking a zero-tolerance stance regarding ambush marketing. While companies for decades have attempted to ambush mega-events in particular by attaching their [...] Read More
The magnitude of athletes obtaining serious sports injuries in the NFL has been a topic of discussion for some time. Concussions represent an unfortunate result of helmet-to-helmet hits that are all too common in professional football. In 2005, clinical and neuropathological studies performed by independent scientists found that NFL concussions cause cognitive problems such as [...] Read More
“You haven’t taught until they have learned.” With this simple phrase and his dedication to constant improvement, John Wooden sparked a revolution in coaching strategies. From a coach in Ohio who turned his basketball team around with Wooden’s personal advice, to coaches in Uganda who devoted themselves to his principles without ever having met him, [...] Read More
Whether the economy is booming or battling a recession, athletic program administrators and coaches face a formidable challenge when planning events, activities, and programs that will generate the most revenue for their organizations. In his latest text, Fundraising for Sport and Athletics, Richard Leonard presents both the theoretical foundation and practical guidance that administrators and [...] Read More
In 1972, Title IX was passed into federal law, prohibiting sex discrimination in all aspects of education, including athletics. 2012 marks the 40th anniversary of the passing of Title IX, but has much been done to bring equality to men’s and women’s athletics? Since Title IX’s implementation in 1972, there has been a large increase [...] Read More
[Braham Dabscheck is an industrial relations scholar, sports writer and enthusiast, and author of Reading Baseball: Books, Biographies, and the Business of the Game, published April 2011, by FiT. He has written extensively on many aspects of sport, and he continues with that tradition today by offering a review of The Last Boy: Mickey Mantle [...] Read More